Future of TV Activity by Selected Investors – Q2 2017

The following graph summarizes investor activity in the Future of Television (TV) space. Please note these graphics are made using data through February 2017.

Future of TV Investor Activity through Q2 2017

The above analysis summarizes the total number of investment rounds Future of TV investors participated in, and the number of unique companies funded by selected investors. Major investors include Intel, Redpoint, Greycroft Partners, 500 Startups, and First Round.

We are currently tracking 753 Future of TV companies in 11 categories across 39 countries, with a total of $24 Billion in funding. Click here to learn more about the full Future of TV market report.

Marketing Technology Startup Market Trends and Insights  – Q2 2017

Here is our Q2 2017 summary report on the Marketing Technology startup sector. The following report includes a startup landscape overview, graphical trends with insights, and recent funding and exit events.

We are currently tracking 1,608 Marketing Technology companies in 15 categories across 57 countries, with a total of $28 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Marketing Technology Funding by Round – Q2 2017

The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through February 2017.

Marketing Technology Funding Amount by Round
Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round
Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts.

We are currently tracking 1608 Marketing Technology companies in 15 categories across 57 countries, with a total of $27.7 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Health Technology Companies Founded by Year – Q2 2017

The following graph shows the founding year distribution in the Health Technology sector. The graphic includes data through April 2017.

Health Technology Companies Founded by Year
Health Technology Companies Founded by Year

The above graph summarizes the number of Health Technology companies founded in a certain year. 2013 ranks at the top with 253 companies founded in that year alone. 2012 is the runner-up with 200 companies founded in that year.

We are currently tracking 1896 Health Technology companies in 22 categories across 58 countries, with a total of $43.6B in funding. Click here to learn more about the full Health Technology market report.

Marketing Technology Market Overview and Innovation Quadrant – Q2 2017

The following post highlights how Venture Scanner categorizes the Marketing Technology startup landscape, and presents our Innovation Quadrant showing how those categories compare to one another. The data for this post is through May 2017.

Martech Q2 2017 Logo Map

The above sector map organizes the sector into 15 categories and shows a sampling of companies in each category.

Marketing Technology Innovation Quadrant Q2 2017

Our Innovation Quadrant provides a snapshot of the average funding and average age for the different Marketing Technology categories and how they compare with one another.

  • Heavyweights: These categories are comprised of companies that have reached maturity with significant financing.
  • Established: These categories are comprised of companies that have reached maturity with less financing.
  • Disruptors: These categories are comprised of companies that are less mature with significant financing.
  • Pioneers: These categories are comprised of companies that are less mature with earlier stages of financing.

The definitions of the Marketing Technology categories are as follows

Advertising Networks and Exchanges: Companies that allow media buyers to purchase ad space from advertising companies. Typical advertising formats include search ads, display ads, and video pre-roll ads.

Automated Personalization Platforms: Companies that work with retailers to deliver custom ads, marketing messages, and dynamically optimize site pages for different users. Examples include platforms that allow A/B testing and platforms that tailor websites to each individual user’s specific tastes.

Content Creation: Companies that help brands and businesses create custom content for branding and marketing purposes. Such content can include blog posts, photos, infographics, videos, and other visual or auditory material.

Content Marketing: Companies that create valuable and relevant written and visual content to promote a product and convert readers into customers. Such content created may exist in the form of informative blog posts, infographics, research analyses, video tutorials, how-to guides, and others.

Email Marketing: Companies that create products that allow marketers to deliver email newsletters to their user base in a more efficient manner. Such products also allow for the segmenting and targeting of email lists, as well as the tracking of analytics of CTR and other important stats.

Influencer Marketing: Companies that focus on the fans and followers that have the greatest influence in the blogosphere and social media, and utilize their influence and network to execute marketing and promotion campaigns.

Marketing Analytics: Companies that measure the traffic, engagement, behavioral patterns, and other important statistics for a website or service. Such data is used in the improvement and optimization of the website to increase traffic and conversion rate.

Marketing Automation Software: Companies that allow marketers to efficiently streamline and automate marketing tasks, such as converting leads into customers. Instead of performing certain repetitive marketing tasks by hand each time, marketing automation software enables certain routines to be completed automatically.

Marketing Platforms and Customer Relationship Management: Companies that enable merchants / brands to engage with their customers across social media channels, and execute and manage marketing campaigns. This category also includes customer relationship management tools used to improve customer communication, tracking, and overall relations.

Mobile Marketing: Companies that allow businesses to deliver ads and market products across mobile devices. Typical mobile marketing formats include text/SMS ads, mobile app ads, email ads, branded content, and others.

Search Engine Marketing: Companies that help marketers with managing and scaling their paid-search programs.

Search Engine Optimization: Companies that help websites attain higher placements on search engines’ results page, which lead to more clickthroughs and traffic. Such is accomplished by adapting websites’ content, utilizing common search keywords, increasing the number of backlinks to the website, and others.

Social Discovery: Companies that allow for discovery of products through social sharing and location check-ins. Examples include discovery social networks as well as platforms with integrated ecommerce functions.

Social Intelligence: Companies that examine social media interactions in order to better allow companies to identify power users and market their products.

Social Media Marketing: Companies that promote brands and products across popular social media networks such as Facebook, Twitter, Google+, and others. Brands rely on social media influencers to spread the word about their products to gain buzz and web traffic.

We are currently tracking 1,607 Marketing Technology companies in 15 categories across 57 countries, with a total of $28 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Retail Technology Funding Trends through Q2 2017

The following graphs highlight recent trends in the Retail Technology startup funding activity. The graphics include data through April 2017.

Retail Tech Q2 2017 Funding by Year

The above graph summarizes the total funding raised by Retail Tech startups for each year. 2015 has the most funding to date at just under $9B.

Retail Tech Funding by Vintage Year Q2 2017

The above graph summarizes the total amount of funding raised by Retail Tech companies founded in a certain year. Companies founded in 2012 have raised the most funding at over $4.5B.

We are currently tracking 1,602 Retail Tech companies in 22 categories across 56 countries, with a total of $44 Billion in funding. Click here to learn more about the full Retail Technology report.

Where in the world are Transportation Tech startups? Q2 2017

The analyses below summarize where Transportation Technology innovations are occurring. The graphic includes data through May 2017.

Transportation Tech Q2 2017 Company Count by Countr

The above map shows the number of Transportation Technology companies located in different countries. The United States ranks as the top country with around 500 companies.

Transportation Tech VC Funding By Country Q2 2017

The above map shows the amount of total Transportation Technology startup venture capital funding in different countries. The United States has the most VC funding at around $31B.

We are currently tracking 1,114 Transportation Technology companies in 17 categories across 65 countries, with a total of $68B in funding. Click here to learn more about the full Transportation Technology market report.