Marketing Technology Report Highlights  – Q1 2019

Here is our Q1 2019 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.

To learn more about our complete marketing technology dynamic report, visit us at www.venturescanner.com or contact us at info@venturescanner.com.

Marketing Technology Average Funding Showed Significant Growth

For this quarter’s funding analysis, let’s examine how average funding in the marketing technology (martech) sector is evolving. The graphic below shows the martech average funding across all deals over time by quarter.

Marketing Technology Average Fund Deal Size
Marketing Technology Average Fund Deal Size

As the graphic demonstrates, marketing technology average funding deal size in Q1 2019 was at $55M, which decreased by 31% from the $80M last quarter. The average funding deal size has demonstrated accelerated growth, with the average funding last quarter around 8 times larger than it was 5 years ago. The top three funding events in Q1 2019 include a $175M round into Meltwater, a $70M round into Medallia, and a $55M round into Trustpilot.

To learn more about our complete marketing technology dynamic report, visit us at www.venturescanner.com or contact us at info@venturescanner.com.

Marketing Technology Sector Overview – Q1 2019

This blog post examines the different components of the marketing technology (martech) ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.

Marketing Automation Software is The Largest Marketing Technology Category

Let’s start off by looking at the Sector Map. We have classified 1,833 martech startups into 15 categories. They have raised $44B from 2,417 investors. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.

Marketing Technology Logo Map
Marketing Technology Logo Map

We see that Marketing Automation Software is the largest category with 287 companies. These companies enable marketers to automate or enhance the process of inbound and outbound marketing. Some example companies are Sailthru, Infusionsoft, Tinyclues, and Salesfusion.

Let’s now look at our Innovation Quadrant to find out the funding and maturity of these categories in relation to one another.

The Disruptors Quadrant Has the Most Marketing Technology Categories

Our Innovation Quadrant divides the martech categories into four different quadrants.

Marketing Technology Innovation Quadrant
Marketing Technology Innovation Quadrant

We see that the Disruptors quadrant has the most number of martech categories at 6. The SEO category has the highest average age, and the Content Creation category has the highest average funding. The Influencer Marketing category is low on both average funding and age.

To learn more about our complete marketing technology dynamic report, visit us at www.venturescanner.com or contact us at info@venturescanner.com.

Marketing Technology Investors With the Most Activity

The marketing technology (martech) industry has seen $44B in total all time funding. Let’s examine the investors financing the martech sector and identify the most active firms.

The graphic below highlights martech investors based on the number of investments made in the sector. If an investor participates in two investment rounds in the same company (such as a Series A and Series B), that would qualify as two investments for this analysis.

Marketing Technology Investors with Most Investments
Marketing Technology Investors with Most Investments

As the graphic demonstrates, 500 Startups has made the most investments in the martech sector with 81 investments. Techstars follows with 65 investments. Examples of companies that 500 Startups has invested in include Carousell, SendGrid, and ToutApp. Salesforce Ventures is a notable Corporate Venture Capitalist (CVC) on the list.

To learn more about our complete marketing technology dynamic report, visit us at www.venturescanner.com or contact us at info@venturescanner.com.

Marketing Platforms Category Leads Marketing Technology Funding

As we previously noted, marketing technology funding has remained stable over the past few years. Digging in deeper at the martech category level reveals that the Marketing Platforms category leads both in Q3 and overall funding.

We’ll highlight this observation with some graphics and discussions below.

The Marketing Platforms Category Leads Marketing Technology In Q3 Funding

To start off, let’s review the amount of funding raised this quarter by each category within marketing technology.

Marketing Technology Latest Quarter Category Funding
Marketing Technology Latest Quarter Category Funding

The above graphic highlights that the Marketing Platforms category leads the sector in Q3 funding with $650M. The Mobile Marketing category follows in a close second place with almost $600M in Q3 funding.

Marketing Platform companies enable businesses to execute and manage marketing campaigns. It also contains customer relationship management tools used to improve customer engagement. Some example companies in this category include Showpad, Sprinklr, Gainsight, and Medallia.

Let’s now investigate how these categories’ funding compare with each other historically.

The Marketing Platforms Category Also Leads in All-Time Funding

The graph below shows the all-time funding for different marketing technology categories. The Q3 funding and growth rates of these categories are also highlighted.

Marketing Technology Total Category Funding
Marketing Technology Total Category Funding

As the bar graph indicates, the Marketing Platforms category also leads marketing technology in total funding at $11B. This is more than 1.6 times the funding of the next category, Marketing Automation at $6.7B.

In summary, the Marketing Platforms category is the clear funding leader both in Q3 and all-time. Let’s see how the the rest of 2018 shapes up for marketing technology!

To learn more about our complete marketing technology report and research platform, visit us at www.venturescanner.com or contact us at info@venturescanner.com.

Marketing Technology Sector Overview – Q3 2018

The marketing technology sector has seen an abundance of activity over the past few years. The blog post examines the different components of the martech sector and how they make up this startup ecosystem. We will illustrate what the major sector categories are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.

Marketing Automation Software Is the Largest Martech Category

Let’s start off by looking at the Sector Map. We have classified 1801 martech startups into 15 categories that have raised $37 billion. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.

marketing-technology-sector-map
Marketing Technology Sector Map

We see that Marketing Automation Software is the largest category with 284 companies. These companies enable marketers to automate or enhance the process of inbound and outbound marketing. Some example companies are Sailthru, Infusionsoft, Tinyclues, and Salesfusion.

We have seen what the different categories making up this sector are and the number of companies in each. What about their funding and maturity in relation to one another? Let’s look at our Innovation Quadrant to find out.

The Pioneers Quadrant Has the Most Martech Categories

Our Innovation Quadrant divides the martech categories into four different quadrants.

marketing-technology-innovation-quadrant
Marketing Technology Innovation Quadrant

We see that the Pioneers quadrant has the most martech categories with 8. The Pioneer categories are in the earlier stages of funding and maturity. The Disruptors quadrant has 5 categories that have acquired significant financings at a young age. The Established quadrant has SEO as its one category, which has reached maturity with less financing. The Heavyweights quadrant also contains one category, SEM. This category has reached maturity with significant financings.

We’ve analyzed the martech categories and their relative stages of innovation. Let’s now look at how they stack up against one another in terms of their total funding versus company counts.

Marketing Platform Startups Have the Most Funding

The graph below shows the total amount of venture funding and company count in each category.

marketing-technology-funding-by-category
Marketing Technology Total Funding and Company Count by Category

As the above graphic implies, the Marketing Platforms category leads in total funding with $11 billion. Its funding is 1.6 times the funding of the next category, Marketing Automation Software with almost $7 billion.

Marketing Platform companies enable businesses to execute and manage marketing campaigns. It also contains customer relationship management tools used to improve customer engagement. Some example companies in this category include Showpad, Sprinklr, Gainsight, and Medallia.

Conclusion: Marketing Automation Software and Marketing Platforms Lead the Sector

The analysis above demonstrates Marketing Automation Software leads the sector in total companies. The Marketing Platforms category leads in total funding. We’ll see how things evolve during the rest of 2018.

To learn more about our complete marketing technology report and research platform, visit us at www.venturescanner.com or contact us at info@venturescanner.com.

Marketing Technology Startup Highlights  – Q3 2018

Here is our Q3 2018 summary report on the marketing technology startup sector. The following report includes a sector overview and recent activity.

To learn more about our complete marketing technology report and research platform, visit us at www.venturescanner.com or contact info@venturescanner.com.