Our sector maps are snapshots of emerging technology sectors. They show what the different categories in a sector are and how many startups are within each category. They also present a small sampling of the current startups that are innovating in each category.
We will share our most up-to-date sector maps in a two-part series. Below you will find sector maps for the Blockchain Technology, Energy Technology, Financial Technology, Health Technology, Insurance Technology, Video Technology, and 3D Printing sectors.
3D Printing: 9 categories, 383 companies, $2B in funding
Stay tuned as we will release the remaining 8 updated sector maps for Artificial Intelligence, Internet of Things, Marketing Technology, Real Estate Technology, Retail Technology, Security Technology, Transportation Technology, and Virtual Reality.
As we reported last week, the Video Technology sector has seen a lot of funding and exit momentum over the past few years. Yet what are the different components of Video Technology and how do they make up this startup ecosystem? On our Video Technology research platform, we have classified the companies in the sector into functional categories. This blog post examines these categories and how they compare with one another through a series of graphics.
Video Advertising Platforms Is the Largest Video Technology Category
Let’s start off by looking at the Logo Map for the Video Technology sector. As of March 2018, we have classified 828 video tech startups into 11 categories which collectively raised $35 billion in funding. The Logo Map highlights the number of companies in each category and a random sampling of these companies.
We can see from the Logo Map above that Video Advertising Platforms is the largest video tech category with 152 companies. This category is comprised of ad networks that aggregate the supply of publisher inventory, ad servers that facilitate the delivery of ads, and marketplaces that connect ad buyers and sellers. Some example companies in this category include Brightline, Videology, VideoAmp, and Connatix.
We have seen what the different categories in video tech are and how many companies are within each category. What about their funding and maturity in relation to one another? Let’s look at our Innovation Quadrant to find out.
The Established Quadrant Has the Most Video Technology Categories
Our Innovation Quadrant for the video tech sector divides the categories within the sector into four different quadrants according to their average funding and average age.
We can see from our Innovation Quadrant above that the Established quadrant has the most video tech categories at 5. The Video Discovery Platforms and Video Analytics Platforms categories are both in the earlier stages of funding and maturity and thus belong in the Pioneers quadrant. The Social Video Platforms and Video Creation Platforms categories have raised more funding and made their way into the Disruptors quadrant. The Video Licensing Platforms and Video Consumption Platforms categories are in the Heavyweights quadrant for having reached maturity with significant financing.
We’ve now seen how the video tech sector is categorized and the relative stages of innovation for those categories. How do these categories stack up against one another in a holistic view? Let’s look at the Total Funding and Company Count Graph.
Video Consumption Platforms Startups Have the Most Funding
The graph below shows the total amount of venture funding and company count in each Video Technology category.
We can see from the graph above that while Video Advertising Platforms has the most companies in the video tech sector with 152 companies, it’s the Video Consumption Platforms category that leads the sector in total funding with around $10 billion. The Video Consumption Platforms category is comprised of companies that enable users to consume television or video content through the Internet and across multiple screens. Some example companies in this category include Hulu, Dailymotion, Metacafe, and Tubi TV.
Conclusion: Some Video Technology Categories Have Matured; Others Have Large Growth Potential
The graphics above indicate that some Video Technology categories have matured, while others still have large growth potential in their funding and maturity. It will be interesting to see how this sector turns out in 2018.
What are your thoughts on this? Let us know in the comments section below.
The following graph shows the founding year distribution in the Future of TV sector. The graphic includes data through May 2017.
The above graph summarizes the number of Future of TV companies founded in a certain year. 2011 ranks at the top with around 89 companies founded in that year alone. 2012 and 2007 are the runner-ups with 81 and 75 companies founded in those years, respectively.
We are currently tracking 784 Future of TV companies in 11 categories across 41 countries, with a total of $24.6 Billion in funding. Click here to learn more about the full Future of TV market report.
The following two graphs summarize the rounds of funding going into the Future of TV space. Please note these graphics are made using data through May 2017.
The graph above shows the total amount of VC funding broken out by round. From 2009 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2016. With the exception of Seed funding and Late Stage funding, all other rounds of funding saw approximately equal amounts during these years.
The graph above shows the total count of funding events broken out by round. From 2009 to 2013 we’ve seen an upward trend that peaked in 2013 and then declined sharply thereafter. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts.
We are currently tracking 779 Future of TV companies in 11 categories across 42 countries, with a total of $25.6 Billion in funding. Click here to learn more about the full Future of TV market report.
The following graphs highlight the exit activity in the Future of TV sector. The graphics include data through May 2017.
The above graph summarizes the number of exits (acquisitions and IPOs) in each Future of TV category. The Video Advertising category is leading the sector with 42 acquisitions and 7 IPOs. The Video Consumption category is the runner-up with 31 acquisitions and 5 IPOs.
The above graph summarizes the number of exits (acquisitions and IPOs) in the Future of TV sector by year. 2014 leads the sector with 49 acquisitions and 3 IPOs, with 2013 and 2012 in the second place with 22 exits each.
We are currently tracking 772 Future of TV companies in 11 categories across 41 countries, with a total of $25.3B in funding. Click here to learn more about the full Future of TV market report.
The following graph shows average and median age in the Future of TV sector. The graphic includes data through May 2017.
The above graph summarizes the average and median age of companies in each Future of TV category. The Video Infrastructure category has the highest average age at around 12 years. Video Infrastructure, Video Management, and Video Licensing categories all have the highest median age at around 10 years.
We are currently tracking 767 Future of TV companies in 11 categories across 41 countries, with a total of $25.2 Billion in funding. Click here to learn more about the full Future of TV market report.