Video Technology Sector Overview – Q4 2017

As we reported last week, the Video Technology sector has seen a lot of funding and exit momentum over the past few years. Yet what are the different components of Video Technology and how do they make up this startup ecosystem? On our Video Technology research platform, we have classified the companies in the sector into functional categories. This blog post examines these categories and how they compare with one another through a series of graphics.

Video Advertising Platforms Is the Largest Video Technology Category

Let’s start off by looking at the Logo Map for the Video Technology sector. As of March 2018, we have classified 828 video tech startups into 11 categories which collectively raised $35 billion in funding. The Logo Map highlights the number of companies in each category and a random sampling of these companies.

Video Technology Sector Map
Video Technology Sector Map

We can see from the Logo Map above that Video Advertising Platforms is the largest video tech category with 152 companies. This category is comprised of ad networks that aggregate the supply of publisher inventory, ad servers that facilitate the delivery of ads, and marketplaces that connect ad buyers and sellers. Some example companies in this category include Brightline, Videology, VideoAmp, and Connatix.

We have seen what the different categories in video tech are and how many companies are within each category. What about their funding and maturity in relation to one another? Let’s look at our Innovation Quadrant to find out.

The Established Quadrant Has the Most Video Technology Categories

Our Innovation Quadrant for the video tech sector divides the categories within the sector into four different quadrants according to their average funding and average age.

Video Technology Innovation Quadrant
Video Technology Innovation Quadrant

We can see from our Innovation Quadrant above that the Established quadrant has the most video tech categories at 5. The Video Discovery Platforms and Video Analytics Platforms categories are both in the earlier stages of funding and maturity and thus belong in the Pioneers quadrant. The Social Video Platforms and Video Creation Platforms categories have raised more funding and made their way into the Disruptors quadrant. The Video Licensing Platforms and Video Consumption Platforms categories are in the Heavyweights quadrant for having reached maturity with significant financing.

We’ve now seen how the video tech sector is categorized and the relative stages of innovation for those categories. How do these categories stack up against one another in a holistic view? Let’s look at the Total Funding and Company Count Graph.

Video Consumption Platforms Startups Have the Most Funding

The graph below shows the total amount of venture funding and company count in each Video Technology category.

Video Technology Total Funding and Company Count by Category
Video Technology Total Funding and Company Count by Category

We can see from the graph above that while Video Advertising Platforms has the most companies in the video tech sector with 152 companies, it’s the Video Consumption Platforms category that leads the sector in total funding with around $10 billion. The Video Consumption Platforms category is comprised of companies that enable users to consume television or video content through the Internet and across multiple screens. Some example companies in this category include Hulu, Dailymotion, Metacafe, and Tubi TV.

Conclusion: Some Video Technology Categories Have Matured; Others Have Large Growth Potential

The graphics above indicate that some Video Technology categories have matured, while others still have large growth potential in their funding and maturity. It will be interesting to see how this sector turns out in 2018.

What are your thoughts on this? Let us know in the comments section below.

To learn more about our complete Video Technology report and research platform, visit us at www.venturescanner.com or contact us at info@venturescanner.com.

Video Technology Startup Highlights  – Q4 2017

Here is our Q4 2017 summary report on the Video Technology startup sector. The following report includes an overview, recent activity, and a category deep dive.

To learn more about our complete Video Technology report and research platform, visit us at www.venturescanner.com or contact info@venturescanner.com.

Future of TV Funding Trends – Q3 2017

The following graphs highlight recent trends in Future of Television (TV) startup funding activity. The graphics include data through May 2017.

Future of TV Q3 2017 Funding by Year

The above graph summarizes the total funding raised by Future of TV startups for each year. 2016 has the most funding to date at just under $4.5B.

Future of TV Q3 2017 Vintage Year Funding

The above graph summarizes the total amount of funding raised by Future of TV companies founded in a certain year. Companies founded in 2011 have raised the most funding around $3.7B.

We are currently tracking 781 Future of TV companies in 11 categories across 42 countries, with a total of $25 Billion in funding. Click here to learn more about the full Future of Television market report.

Future of TV Activity by Selected Investors – Q3 2017

The following graph summarizes investor activity in the Future of TV space. Please note these graphics are made using data through May 2017.

Future of TV Investor Activity Q3 2017

The above analysis summarizes the total number of investment rounds Future of TV investors participated in, and the number of unique companies funded by those investors. Major investors into the space include Intel, Redpoint, Greycroft Partners, 500 Startups, and Comcast.

We are currently tracking 777 Future of TV companies in 11 categories across 41 countries, with a total of $26 Billion in funding. Click here to learn more about the full Future of TV market report.

Venture Investing in the Future of Television through Q3 2017

The following graphs highlight venture investing trends into the Future of Television (TV) sector. The graphics include data through May 2017.

FoTV Venture Investing Q3 2017

The above graph compares the total venture funding in each Future of TV category to the number of companies in the category. The Video Consumption category leads in funding at around $9B. Video Advertising leads in company count at around 145.

FoTV Category Average Funding Q3 2017

The above analysis summarizes the average company funding in each Future of TV category. The Video Consumption category leads the sector with under $110M in average funding per company, followed by the Video Licensing and Video Creation categories.

We are currently tracking 770 Future of TV companies in 11 categories across 41 countries, with a total of $25 Billion in funding. Click here to learn more about the full Future of Television market report.

Where in the world are Future of TV startups? Q2 2017

The analyses below summarize where Future of Television (TV) innovations are occurring. The graphics includes data through May 2017.

Future of TV Company Count by Country Q2 2017

The above map shows the number of FoTV companies located in different countries. The United States ranks as the top country with around 500 companies.

Future of TV VC Funding by Country Q2 2017

The above map shows the amount of total AI startup venture capital funding in different countries. The United States has the most VC funding at around $18B.

We are currently tracking 765 Future of TV companies in 11 categories across 40 countries, with a total of $25B in funding. Click here to learn more about the full Future of TV market report.

Future of TV Funding Trends through Q2 2017

The following graphs highlight recent trends in Future of Television (TV) startup funding activity. The graphics include data through May 2017.

Future of TV Q2 2017 Funding By Year

The above graph summarizes the total funding raised by Future of TV startups for each year. 2016 has the most funding to date at just under $4.5B.

Future of TV Funding by Vintage Year through Q2 2017

The above graph summarizes the total amount of funding raised by Future of TV companies founded in a certain year. Companies founded in 2011 have raised the most funding at around $3.7B.

We are currently tracking 760 Future of TV companies in 11 categories across 40 countries, with a total of $25 Billion in funding. Click here to learn more about the full Future of TV market report.