Making Sense of the MarTech Ecosystem

At this time, we are tracking 900 Marketing Technology (MarTech) companies across 13 categories, with a combined funding amount of $8.68B. These are companies and categories that involve anything and everything that is MarTech. Below you’ll find our MarTech sector map as well as the categorical breakdown of the sector.

MarTech Sector Map
MarTech Sector Map

Marketing Automation Software: Marketing automation software and tools allow marketers to efficiently streamline and automate marketing tasks, such as converting leads into customers. Instead of performing certain repetitive marketing tasks by hand each time, marketing automation software enables certain routines to be completed automatically.

Mobile Marketing: Mobile marketing companies allow businesses to deliver ads and market products across mobile devices. Typical mobile marketing formats include text/SMS ads, mobile app ads, email ads, branded content, and others.

Social Media Marketing: Social media marketing companies promote brands and products across popular social media networks such as Facebook, Twitter, Google+, and others. Brands rely on social media influencers to spread the word about their products to gain buzz and web traffic.

Content Marketing: Content marketing companies create valuable and relevant written and visual content to promote a product and convert readers into customers. Such content created may exist in the form of informative blog posts, infographics, research analyses, video tutorials, how-to guides, and others.

Email Marketing: Email marketing companies create products that allow marketers to deliver email newsletters to their userbase in a more efficient manner. Such products also allow for the segmenting and targeting of email lists, as well as the tracking of analytics of CTR and other important stats.

Website Analytics: Website analytics tools measure the traffic, engagement, behavioral patterns, and other important statistics for a website. Such data is used in the improvement and optimization of the website to increase traffic and conversion rate.

Social Intelligence: Social intelligence companies examine the social media interactions in order to better allow companies to identify power users and market their products.

Advertising Networks and Exchanges: Advertising networks and exchanges allow media buyers to purchase ad space from advertising companies. Typical advertising formats include search ads, display ads, and video pre-roll ads.

Search Engine: Search engine marketing companies help marketers with managing and scaling their paid-search programs.

Website Personalization Tools: Website personalization tools allow marketers to segment their visitors and deliver personalized messages to them in order to build closer relationships with their customers and improve their conversion rates.

Content Creation: Content creation companies help brands and businesses create custom content for branding and marketing purposes. Such content can include blog posts, photos, infographics, videos, and other visual or auditory material.

Search Engine Optimization: Search engine optimization companies help websites attain higher placements on search engines’ results page, which lead to more clickthroughs and traffic. Such is accomplished by adapting websites’ content, utilizing common search keywords, increasing the number of backlinks to the website, and others.

Influencer Marketing: Influencer marketing companies focus on the fans and followers that have the greatest influence in the blogosphere and social media, and utilize their influence and network to execute marketing and promotion campaigns.

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