Venture Investing in Marketing Technology through Q3 2017

The following graphs highlight venture investing trends into the Marketing Technology sector. The graphics include data through May 2017.

Martech Venture Investing Q3 2017

The above graph compares the total venture funding in each Martech category to the number of companies in the category. The Marketing Platforms category leads in venture funding at over $7B. The Social Media Marketing category leads in the number of startups, coming in at roughly 250.

Martech Category Average Funding Q3 2017

The above analysis summarizes the average company funding in each Martech category. The Social Discovery category leads the sector with just over $50M in average funding per company, followed by the Marketing Platforms and Marketing Analytics categories.

We are currently tracking 1,648 Martech companies in 15 categories across 58 countries, with a total of $28B in funding. Click here to learn more about the full Marketing Technology market report.

Average and Median Age by Marketing Technology Category – Q2 2017

The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through May 2017.

Age by Marketing Technology Category
Age by Marketing Technology Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The SEM (Search Engine Marketing) category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and SEO (Search Engine Optimization).

We are currently tracking 1642 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.3B in funding. Click here to learn more about the full Marketing Technology market report.

Where in the world are Marketing Technology startups? Q2 2017

The analyses below summarize where Marketing Technology (Martech) innovations are occurring. The graphic includes data through May 2017.

Martech Company Count by Country Q2 2017.jpg

The above map shows the number of Martech companies located in different countries. The United States ranks as the top country with around 1050 companies.

Martech VC Funding by Country Q2 2017.jpg

The above map shows the amount of total Martech startup venture capital funding in different countries. The United States has the most VC funding at around $23B.

We are currently tracking 1,634 Martech companies in 15 categories across 58 countries, with a total of $28B in funding. Click here to learn more about the full Marketing Technology market report.

Marketing Technology Companies Founded by Year – Q2 2017

The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through May 2017.

Marketing Technology Companies Founded by Year
Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 208 companies founded in that year alone. 2011 is the runner-up with 191 companies founded in that year.

We are currently tracking 1625 Marketing Technology companies in 15 categories across 58 countries, with a total of $28.2 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Marketing Technology Funding Trends through Q2 2017

The following graphs highlight recent trends in the Marketing Technology (Martech) startup funding activity. The graphics include data through May 2017.

Martech Q2 2017 Funding by Year

The above graph summarizes the total funding raised by Martech startups for each year. 2016 has the most funding to date at just over $6B.

Martech Funding by Vintage Year through Q2 2017

The above graph summarizes the total amount of funding raised by Martech companies founded in a certain year. Companies founded in 2009 have raised the most funding at around $4B.

We are currently tracking 1,615 Marketing Technology companies in 15 categories across 58 countries, with a total of $28 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Marketing Technology Startup Market Trends and Insights  – Q2 2017

Here is our Q2 2017 summary report on the Marketing Technology startup sector. The following report includes a startup landscape overview, graphical trends with insights, and recent funding and exit events.

We are currently tracking 1,608 Marketing Technology companies in 15 categories across 57 countries, with a total of $28 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Marketing Technology Funding by Round – Q2 2017

The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through February 2017.

Marketing Technology Funding Amount by Round
Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round
Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts.

We are currently tracking 1608 Marketing Technology companies in 15 categories across 57 countries, with a total of $27.7 Billion in funding. Click here to learn more about the full Marketing Technology market report.