Marketing Technology Funding by Round – Q2 2017

The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through February 2017.

Marketing Technology Funding Amount by Round
Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round
Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts.

We are currently tracking 1608 Marketing Technology companies in 15 categories across 57 countries, with a total of $27.7 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Marketing Technology Exits by Category and by Year – Q2 2017

The following graphs highlight the exit activity in the Marketing Technology sector. The graphics include data through February 2017.

Exit Activity by Category in Marketing Technology
Exit Activity by Category in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Automation Software category leads the sector with 6 IPOs and 44 acquisitions. The Social Media Marketing category follows behind with 3 IPOs and 33 acquisitions.

Exit Activity by Year in Marketing Technology
Exit Activity by Year in Marketing Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 1 IPO and 58 acquisitions, with 2015 following behind with 3 IPOs and 42 acquisitions.

We are currently tracking 1595 Marketing Technology companies in 15 categories across 57 countries, with a total of $27.4 Billion in funding. Click here to learn more about the full Marketing Technology market report.

Average and Median Age by Marketing Technology Category – Q1 2017

The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through February 2017.

Average and Median Age by Marketing Tech Category
Average and Median Age by Marketing Tech Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The Search Engine Marketing category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and Search Engine Optimization.

We are currently tracking 1567 Marketing Technology companies in 15 categories across 57 countries, with a total of $23.4B in funding. Click here to learn more about the full Marketing Technology market report.

Marketing Technology Companies Founded by Year – Q1 2017

The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through February 2017.

marketing-technology-founded-distribution
Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 195 companies founded in that year alone. 2010 and 2011 are the runner-ups with 183 companies founded in each year.

We are currently tracking 1548 Marketing Technology companies in 15 categories across 57 countries, with a total of $23 Billion in funding. Click here to learn more about the full Marketing Technology report and database.

Marketing Technology Activity by Selected Investors – Q4 2016

marketing-technology-investors

The above analysis summarizes the total number of investment rounds Marketing Technology investors participated in, and the number of unique MarTech companies funded by selected investors. 500 Startups takes the lead in both categories, both making the highest number of investments (52) and backing the most companies (36). DFJ, Sequoia, and R Ventures round out the top of the list.

We are currently tracking 1438 Marketing Technology companies in 15 categories across 54 countries, with a total of $20.4 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

Marketing Technology Market Overview – Q4 2016

marketing-technology-map
Marketing Technology Sector Map
The above sector map organizes the Marketing Technology sector into 15 categories and shows a sampling of companies in each category.
Advertising Networks and Exchanges: Advertising networks and exchanges allow media buyers to purchase ad space from advertising companies. Typical advertising formats include search ads, display ads, and video pre-roll ads.
Automated Personalization Platforms: Automated Personalization Platforms work with retailers to deliver custom ads, marketing messages, and dynamically optimize site pages for different users. Examples include platforms that allow A/B testing and platforms that tailor websites to each individual user’s specific tastes.
Content Creation Companies: Content creation companies help brands and businesses create custom content for branding and marketing purposes. Such content can include blog posts, photos, infographics, videos, and other visual or auditory material.
Content Marketing Companies: Content marketing companies create valuable and relevant written and visual content to promote a product and convert readers into customers. Such content created may exist in the form of informative blog posts, infographics, research analyses, video tutorials, how-to guides, and others.
Email Marketing Companies: Email marketing companies create products that allow marketers to deliver email newsletters to their userbase in a more efficient manner. Such products also allow for the segmenting and targeting of email lists, as well as the tracking of analytics of CTR and other important stats.
Influencer Marketing Companies: Influencer marketing companies focus on the fans and followers that have the greatest influence in the blogosphere and social media, and utilize their influence and network to execute marketing and promotion campaigns.
Marketing Automation Software: Marketing automation software and tools allow marketers to efficiently streamline and automate marketing tasks, such as converting leads into customers. Instead of performing certain repetitive marketing tasks by hand each time, marketing automation software enables certain routines to be completed automatically.
Marketing Platforms and Customer Relationship Management: Products that enable merchants / brands to engage with their customers across social media channels, and execute and manage marketing campaigns. This category also includes customer relationship management tools used to improve customer communication, tracking, and overall relations.
Mobile Marketing Companies: Mobile marketing companies allow businesses to deliver ads and market products across mobile devices. Typical mobile marketing formats include text/SMS ads, mobile app ads, email ads, branded content, and others.
Search Engine Marketing Companies: Search engine marketing companies help marketers with managing and scaling their paid-search programs.
Search Engine Optimization Companies: Search engine optimization companies help websites attain higher placements on search engines’ results page, which lead to more clickthroughs and traffic. Such is accomplished by adapting websites’ content, utilizing common search keywords, increasing the number of backlinks to the website, and others.
Social Discovery: Platforms that allow for discovery of products through social sharing and location check-ins. Examples include discovery social networks for as well as platforms with integrated ecommerce functions.
Social Intelligence Companies: Social intelligence companies examine the social media interactions in order to better allow companies to identify power users and market their products.
Social Media Marketing Companies: Social media marketing companies promote brands and products across popular social media networks such as Facebook, Twitter, Google+, and others. Brands rely on social media influencers to spread the word about their products to gain buzz and web traffic.
Website Analytics: Website analytics tools measure the traffic, engagement, behavioral patterns, and other important statistics for a website. Such data is used in the improvement and optimization of the website to increase traffic and conversion rate.
We are currently tracking 1345 Marketing Technology companies in 15 categories across 51 countries, with a total of $19.7 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

Average Funding by Marketing Technology Category – Q3 2016

Marketing Technology Average Funding

The above analysis summarizes the average company funding in each Marketing Technology category. The Social Discovery category leads the sector with over $55M in average funding per company, followed by the Advertising Networks/Exchanges category with around $40M in average funding per company.

We are currently tracking 1,341 Marketing Technology companies in 15 categories across 52 countries, with a total of $19.7 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.