Venture Investing in Marketing Technology – Q2 2017

The following graphs highlight venture investing trends into the Marketing Technology (martech) sector. The graphics include data through February 2017.

Marketing Technology Q2 2017 Venture Investing

The above graph compares the total venture funding in each Martech category to the number of companies in the category. The Marketing Platforms category takes the lead in funding, with around $4B. Social Media Marketing has the highest number of startups, at around 250.

Marketing Technology Average Funding by Category Q2 2017

The above analysis summarizes the average company funding in each Martech category. The Social Discovery category leads the sector with around $52M in average funding per company, followed by the Ad Networks and Marketing Platforms categories.

We are currently tracking 1,585 Marketing Technology companies in 15 categories across 57 countries, with a total of $24B in funding. Click here to learn more about the full Marketing Technology market report.

Average and Median Age by Marketing Technology Category – Q1 2017

The following graph shows average and median age in the Marketing Technology sector. The graphic includes data through February 2017.

Average and Median Age by Marketing Tech Category
Average and Median Age by Marketing Tech Category

The above graph summarizes the average and median age of companies in each Marketing Technology category. The Search Engine Marketing category has both the highest average and median ages, at around 11 years each. Other mature categories include Marketing Automation, Email Marketing, and Search Engine Optimization.

We are currently tracking 1567 Marketing Technology companies in 15 categories across 57 countries, with a total of $23.4B in funding. Click here to learn more about the full Marketing Technology market report.

Where in the world are Marketing Technology startups? Q1 2017

The analyses below summarize where Marketing Technology innovations are occurring. The graphic includes data through February 2017.

Marketing Technology Company Count by Country Q1 2017

The above map shows the number of Marketing Technology companies located in different countries. The United States ranks as the top country with around 975 companies.

Marketing Technology VC Funding by Country Q1 2017

The above map shows the amount of total Marketing Technology startup venture capital funding in different countries. The United States has the most VC funding at around $18B.

We are currently tracking 1,559 Marketing Technology companies in 15 categories across 56 countries, with a total of $23B in funding. Click here to learn more about the full Marketing Technology landscape report and database.

Marketing Technology Companies Founded by Year – Q1 2017

The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through February 2017.

marketing-technology-founded-distribution
Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 195 companies founded in that year alone. 2010 and 2011 are the runner-ups with 183 companies founded in each year.

We are currently tracking 1548 Marketing Technology companies in 15 categories across 57 countries, with a total of $23 Billion in funding. Click here to learn more about the full Marketing Technology report and database.

Marketing Technology Funding Trends – Q1 2017

The following graphs highlight recent trends in Marketing Technology startup funding activity. The graphics include data through February 2017.

Martech Funding by Year

The above graph summarizes the total funding raised by Marketing Technology startups for each year. 2015 is the best year with just under $4.5B in funding. 2014 comes in at second place at over $4B in funding.

Martech Vintage Year Funding

The above graph summarizes the total amount of funding raised by Marketing Technology companies founded in a certain year. Companies founded in 2009 have raised the most funding at around $4B.

We are currently tracking 1,528 Marketing Technology companies in 15 categories across 55 countries, with a total of $23 Billion in funding. Click here to learn more about the full Marketing Technology report and database.

Marketing Technology Funding by Round – Q1 2017

The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through February 2017.

marketing-technology-funding-by-round
Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round
Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts.

We are currently tracking 1523 Marketing Technology companies in 15 categories across 55 countries, with a total of $22.7 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

Marketing Technology Startup Landscape Trends and Insights – Q1 2017

Here is our Q1 2017 summary report on the Marketing Technology startup sector. The following report includes a startup landscape overview, graphical trends and insights, and recent funding and exit events.

We are currently tracking 1,513 Marketing Technology companies in 15 categories across 54 countries, with a total of $23 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.