Retail Technology Funding Trends – Q1 2017

The following graphs highlight recent trends in Retail Technology startup funding activity. The graphics include data through early February 2017.

Retail Technology Funding By Year

The above graph summarizes the total funding raised by Retail Tech startups for each year. 2015 is the best year with just under $9B in funding. 2014 comes in at second place at around $8B in funding.

Retail Technology Funding By Vintage Year

The above graph summarizes the total amount of funding raised by Retail Tech companies founded in a certain year. Companies founded in 2010 have raised the most funding at around $4.5B.

We are currently tracking 1,543 Retail Technology companies in 22 categories across 57 countries, with a total of $38 Billion in funding. Click here to learn more about the full Retail Technology report and database.

Future of Television Market Overview and Innovation Quadrant – Q1 2017

The following post highlights how Venture Scanner categorizes the Future of Television (TV) startup landscape, and presents our Innovation Quadrant showing how those categories compare to one another. The data for this post is through February 2017.

Future of TV Logo Map

The above sector map organizes the sector into 11 categories and shows a sampling of companies in each category.

fotv-innovation-quadrant

Our Innovation Quadrant provides a snapshot of the average funding and average age for the different Future of TV categories and how they compare with one another.

  • Heavyweights: These categories are comprised of companies that have reached maturity with significant financing.
  • Established: These categories are comprised of companies that have reached maturity with less financing.
  • Disruptors: These categories are comprised of companies that are less mature with significant financing.
  • Pioneers: These categories are comprised of companies that are less mature with earlier stages of financing.

The definitions of the Future of TV categories are as follows

Multi-Channel Networks: Companies that aggregate content from multiple publishers, such as individual YouTube posters, into one channel.

Social Video Platforms: Companies that provide social networks built around video content, and applications used by the end-users alongside video programs to offer enhanced viewing experiences.

Video Advertising Platforms: Companies that help marketers by finding and aggregating the supply of publisher inventory, operating ad servers that facilitate the delivery of ads from a stored server, and offering marketplaces that connect buyers and sellers over digital advertising space.

Video Analytics Platforms: Companies that measure and provide viewer analytics and social media data around video content to publishers and content creators.

Video Consumption Platforms: Companies that enable users to consume video content through the internet and across multiple screens. They include destination and over-the-top video platforms, as well as set-top boxes and connected TV devices.

Video Creation Platforms: Companies that enable users to create or produce video content to be distributed across the internet or other medium.

Video Discovery Platforms: Companies that help users find and curate relevant video content based on preferences and data analysis, as well as providing viewers with supplemental TV program information (e.g. descriptions, showtimes).

Video Distribution Platforms: Companies that provide a network of servers to deliver content to users based on their geographical location, and platforms that enable users to upload their videos and automatically distribute content across a variety of destinations.

Video Infrastructure Platforms: Companies that provide the backend systems that support video streaming services. These include general infrastructure platforms as well as data management platforms that store and utilize user demographics and consumption data.

Video Licensing Platforms: Companies that manage and monetize the copyright of television, film, and digital video content and syndicate them with advertisements to deliver to publishers.

Video Management Platforms: Companies that handle the organization of video content such as processing videos for uploading, managing ad operations, and tagging video content with metadata to enhance targeted advertising.

We are currently tracking 711 Future of TV companies in 11 categories across 37 countries, with a total of $23 Billion in funding. Click here to learn more about the full Future of TV report and database.

Where in the world are Connected Transportation startups?Q1 2017

The analyses below summarize where Connected Transportation innovations are occurring. The graphic includes data through January 2017.

Transportation Startup Count by Country

The above map shows the number of Connected Transportation companies located in different countries. The United States ranks as the top country with over 500 companies.

Transportation VC Funding by Country

The above map shows the amount of total Connected Transportation startup venture capital funding in different countries. The United States has the most VC funding at around $28B.

We are currently tracking 1,072 Connected Transportation companies in 17 categories across 65 countries, with a total of $53B in funding. Click here to learn more about the full Connected Transportation landscape report and database.

Marketing Technology Startup Landscape Trends and Insights – Q1 2017

Here is our Q1 2017 summary report on the Marketing Technology startup sector. The following report includes a startup landscape overview, graphical trends and insights, and recent funding and exit events.

We are currently tracking 1,513 Marketing Technology companies in 15 categories across 54 countries, with a total of $23 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

Marketing Technology Market Overview and Innovation Quadrant – Q1 2017

The following post highlights how Venture Scanner categorizes the Marketing Technology startup landscape, and presents our Innovation Quadrant showing how those categories compare to one another. The data for this post is through February 2017.

Marketing Technology Logo Map

The above sector map organizes the sector into 15 categories and shows a sampling of companies in each category.

marketing-technology-innovation-quadrant

Our Innovation Quadrant provides a snapshot of the average funding and average age for the different Marketing Technology categories and how they compare with one another.

  • Heavyweights: These categories are comprised of companies that have reached maturity with significant financing.
  • Established: These categories are comprised of companies that have reached maturity with less financing.
  • Disruptors: These categories are comprised of companies that are less mature with significant financing.
  • Pioneers: These categories are comprised of companies that are less mature with earlier stages of financing.

The definitions of the Marketing Technology categories are as follows

Advertising Networks and Exchanges: Companies that allow media buyers to purchase ad space from advertising companies. Typical advertising formats include search ads, display ads, and video pre-roll ads.

Automated Personalization Platforms: Companies that work with businesses to deliver custom ads, marketing messages, and dynamically optimize site pages for different users. Examples include platforms that allow A/B testing and platforms that tailor websites to each individual user’s specific tastes.

Content Creation: Companies that help brands and businesses create custom content for branding and marketing purposes. Such content can include blog posts, photos, infographics, videos, and other visual or auditory material.

Content Marketing: Companies that create valuable and relevant written and visual content to promote a product and convert readers into customers. Such content created may exist in the form of informative blog posts, infographics, research analyses, video tutorials, how-to guides, and others.

Email Marketing: Companies that create products that allow marketers to deliver email newsletters to their userbase in a more efficient manner. Such products also allow for the segmenting and targeting of email lists, as well as the tracking of analytics of CTR and other important stats.

Influencer Marketing: Companies that focus on the fans and followers that have the greatest influence in the blogosphere and social media, and utilize their influence and network to execute marketing and promotion campaigns.

Marketing Analytics: Companies that provide tools that measure the traffic, engagement, behavioral patterns, and other important statistics for a digital property. Such data is used in the improvement and optimization of the property to increase traffic and conversion rate.

Marketing Automation Software: Companies that allow marketers to efficiently streamline and automate marketing tasks, such as converting leads into customers. Instead of performing certain repetitive marketing tasks by hand each time, marketing automation software enables certain routines to be completed automatically.

Marketing Platforms and Customer Relationship Management: Companies that enable businesses to engage with their customers across social media channels, and execute and manage marketing campaigns. This category also includes customer relationship management tools used to improve customer communication, tracking, and overall relations.

Mobile Marketing: Companies that allow businesses to deliver ads and market products across mobile devices. Typical mobile marketing formats include text/SMS ads, mobile app ads, email ads, branded content, and others.

Search Engine Marketing (SEM): Companies that help marketers with managing and scaling their paid-search programs.

Search Engine Optimization (SEO): Companies help businesses attain higher placements on search engines’ results page, which lead to more clickthroughs and traffic. Such is accomplished by adapting content, utilizing common search keywords, increasing the number of backlinks, and others.

Social Discovery: Companies that product platforms that allow for the discovery of products through social sharing and location check-ins. Examples include discovery social networks as well as platforms with integrated e-commerce functions.

Social Intelligence: Companies that examine social media interactions in order to better allow companies to identify power users and market their products.

Social Media Marketing: Companies that promote businesses across popular social media networks such as Facebook and Twitter. Brands rely on social media influencers to spread the word about their products to gain buzz and traffic.

We are currently tracking 1,508 Marketing Technology companies in 15 categories across 54 countries, with a total of $23 Billion in funding. Click here to learn more about the full Marketing Technology report and database.

Venture Investing in Bitcoin – Q1 2017

The following graphs highlight venture investing trends into the Bitcoin and Blockchain Technology sector. The graphics include data through January 2017.

bitcoin-venture-investing

The above graph compares the total venture funding in each Bitcoin category to the number of companies in the category. The Blockchain Innvations category is leading in funding, with just over $850M. Bitcoin Exchanges takes the lead in company count, at around 225.

bitcoin-average-category-funding

The above analysis summarizes the average company funding in each Bitcoin category. The Bitcoin Mining category leads the sector with around $27M in average funding per company, followed by the Bitcoin Big Data and Bitcoin Wallet categories.

We are currently tracking 910 Bitcoin companies in 12 categories across 73 countries, with a total of $2 Billion in funding. Click here to learn more about the full Bitcoin landscape report and database.

Artificial Intelligence Activity by Selected Investors – Q1 2017

The following graph summarizes the investor activity in the Artificial Intelligence (AI) space. Please note these graphics are made using data through October 2016.

ai-vc-investor-activity

The above analysis summarizes the total number of investment rounds AI investors participated in, and the number of unique companies funded by selected investors. 500 Startups and Y Combinator take the lead in both the total number of investments into the space at around 23, and the number of companies backed at around 21.

We are currently tracking 1,612 AI companies in 13 categories across 70 countries, with a total of $12 Billion in funding. Click here to learn more about the full Artificial Intelligence landscape report and database.