Marketing Technology Companies Founded by Year – Q1 2017

The following graph shows the founding year distribution in the Marketing Technology sector. The graphic includes data through February 2017.

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Marketing Technology Companies Founded by Year

The above graph summarizes the number of Marketing Technology companies founded in a certain year. 2012 ranks at the top with around 195 companies founded in that year alone. 2010 and 2011 are the runner-ups with 183 companies founded in each year.

We are currently tracking 1548 Marketing Technology companies in 15 categories across 57 countries, with a total of $23 Billion in funding. Click here to learn more about the full Marketing Technology report and database.

Marketing Technology Funding by Round – Q1 2017

The following two graphs summarize the rounds of funding going into the Marketing Technology space. Please note these graphics are made using data through February 2017.

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Marketing Technology Funding Amount by Round

The graph above shows the total amount of VC funding broken out by round. From 2006 to 2015, we saw a general increase in the overall sector funding, with the total amount peaking in 2015. With the exception of Seed funding, all other rounds of funding saw approximately equal amounts during these years. After 2015 the overall sector funding saw a sharp decline.

Marketing Technology Funding Count by Round
Marketing Technology Funding Count by Round

The graph above shows the total count of funding events broken out by round. From 2006 to 2013 we’ve seen a steep upward trend that peaked in 2013, dipped slightly in 2014, and then declined sharply after 2014. Earlier stage funding such as Seed, Series A, and Series B events make up the majority of funding event counts.

We are currently tracking 1523 Marketing Technology companies in 15 categories across 55 countries, with a total of $22.7 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

Marketing Technology Exits by Category and by Year – Q1 2017

The following graphs highlight the exit activity in the Marketing Technology sector. The graphics include data through October 2016.

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Exit Activity by Category in MarTech

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Marketing Automation category leads the sector with 6 IPOs and 38 acquisitions. The Social Media Marketing category follows behind with 2 IPOs and 27 acquisitions.

Exit Activity by Year in MarTech
Exit Activity by Year in MarTech
The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 48 acquisitions, with 2015 following behind with 38 acquisitions and 3 IPOs.

We are currently tracking 1355 Marketing Technology companies in 15 categories across 51 countries, with a total of $19.8 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

Marketing Technology Activity by Selected Investors – Q4 2016

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The above analysis summarizes the total number of investment rounds Marketing Technology investors participated in, and the number of unique MarTech companies funded by selected investors. 500 Startups takes the lead in both categories, both making the highest number of investments (52) and backing the most companies (36). DFJ, Sequoia, and R Ventures round out the top of the list.

We are currently tracking 1438 Marketing Technology companies in 15 categories across 54 countries, with a total of $20.4 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

Marketing Technology Category Innovation Quadrant – Q4

Marketing Technology Category Innovation Quadrant
Marketing Technology Category Innovation Quadrant
Our Innovation Quadrant provides a snapshot of the average funding and average age for the different Marketing Technology categories and how they compare with one another.

  • Heavyweights: Categories with high average funding and high average age. These categories are comprised of companies that have reached maturity with significant financing.
  • Established: Categories with low average funding and high average age. These categories are comprised of companies that have reached maturity with less financing.
  • Disruptors: Categories with high average funding and low average age. These categories are comprised of companies that are less mature with significant financing.
  • Pioneers: Categories with low average funding and low average age. These categories are comprised of companies that are less mature with earlier stages of financing.
The definitions of the Marketing Technology categories represented in the above Innovation Quadrant are as follows:

Advertising Networks and Exchanges: Advertising networks and exchanges allow media buyers to purchase ad space from advertising companies. Typical advertising formats include search ads, display ads, and video pre-roll ads.

Automated Personalization Platforms: Automated Personalization Platforms work with retailers to deliver custom ads, marketing messages, and dynamically optimize site pages for different users. Examples include platforms that allow A/B testing and platforms that tailor websites to each individual user’s specific tastes.

Content Creation Companies: Content creation companies help brands and businesses create custom content for branding and marketing purposes. Such content can include blog posts, photos, infographics, videos, and other visual or auditory material.

Content Marketing Companies: Content marketing companies create valuable and relevant written and visual content to promote a product and convert readers into customers. Such content created may exist in the form of informative blog posts, infographics, research analyses, video tutorials, how-to guides, and others.

Email Marketing Companies: Email marketing companies create products that allow marketers to deliver email newsletters to their userbase in a more efficient manner. Such products also allow for the segmenting and targeting of email lists, as well as the tracking of analytics of CTR and other important stats.

Influencer Marketing Companies: Influencer marketing companies focus on the fans and followers that have the greatest influence in the blogosphere and social media, and utilize their influence and network to execute marketing and promotion campaigns.

Marketing Automation Software: Marketing automation software and tools allow marketers to efficiently streamline and automate marketing tasks, such as converting leads into customers. Instead of performing certain repetitive marketing tasks by hand each time, marketing automation software enables certain routines to be completed automatically.

Marketing Platforms and Customer Relationship Management: Products that enable merchants / brands to engage with their customers across social media channels, and execute and manage marketing campaigns. This category also includes customer relationship management tools used to improve customer communication, tracking, and overall relations.

Mobile Marketing Companies: Mobile marketing companies allow businesses to deliver ads and market products across mobile devices. Typical mobile marketing formats include text/SMS ads, mobile app ads, email ads, branded content, and others.

Search Engine Marketing Companies: Search engine marketing companies help marketers with managing and scaling their paid-search programs.

Search Engine Optimization Companies: Search engine optimization companies help websites attain higher placements on search engines’ results page, which lead to more clickthroughs and traffic. Such is accomplished by adapting websites’ content, utilizing common search keywords, increasing the number of backlinks to the website, and others.

Social Discovery: Platforms that allow for discovery of products through social sharing and location check-ins. Examples include discovery social networks for as well as platforms with integrated ecommerce functions.

Social Intelligence Companies: Social intelligence companies examine the social media interactions in order to better allow companies to identify power users and market their products.

Social Media Marketing Companies: Social media marketing companies promote brands and products across popular social media networks such as Facebook, Twitter, Google+, and others. Brands rely on social media influencers to spread the word about their products to gain buzz and web traffic.

Website Analytics: Website analytics tools measure the traffic, engagement, behavioral patterns, and other important statistics for a website. Such data is used in the improvement and optimization of the website to increase traffic and conversion rate.

We are currently tracking 1371 Marketing Technology companies in 15 categories across 51 countries, with a total of $20.2 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

Marketing Technology Exits by Category and by Year – Q4 2016

Marketing Technology Exits by Category
Marketing Technology Exits by Category

The above graph summarizes the number of exits (acquisitions and IPOs) in each Marketing Technology category. The Marketing Automation category leads the sector with 6 IPOs and 38 acquisitions. The Social Media Marketing category follows behind with 2 IPOs and 27 acquisitions.

martech-exits-by-year
Marketing Technology Exits by Year
The above graph summarizes the number of exits (acquisitions and IPOs) in Marketing Technology by year. 2016 currently leads the sector with 48 acquisitions, with 2015 following behind with 38 acquisitions and 3 IPOs.
We are currently tracking 1355 Marketing Technology companies in 15 categories across 51 countries, with a total of $19.8 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.

Marketing Technology Market Overview – Q4 2016

marketing-technology-map
Marketing Technology Sector Map
The above sector map organizes the Marketing Technology sector into 15 categories and shows a sampling of companies in each category.
Advertising Networks and Exchanges: Advertising networks and exchanges allow media buyers to purchase ad space from advertising companies. Typical advertising formats include search ads, display ads, and video pre-roll ads.
Automated Personalization Platforms: Automated Personalization Platforms work with retailers to deliver custom ads, marketing messages, and dynamically optimize site pages for different users. Examples include platforms that allow A/B testing and platforms that tailor websites to each individual user’s specific tastes.
Content Creation Companies: Content creation companies help brands and businesses create custom content for branding and marketing purposes. Such content can include blog posts, photos, infographics, videos, and other visual or auditory material.
Content Marketing Companies: Content marketing companies create valuable and relevant written and visual content to promote a product and convert readers into customers. Such content created may exist in the form of informative blog posts, infographics, research analyses, video tutorials, how-to guides, and others.
Email Marketing Companies: Email marketing companies create products that allow marketers to deliver email newsletters to their userbase in a more efficient manner. Such products also allow for the segmenting and targeting of email lists, as well as the tracking of analytics of CTR and other important stats.
Influencer Marketing Companies: Influencer marketing companies focus on the fans and followers that have the greatest influence in the blogosphere and social media, and utilize their influence and network to execute marketing and promotion campaigns.
Marketing Automation Software: Marketing automation software and tools allow marketers to efficiently streamline and automate marketing tasks, such as converting leads into customers. Instead of performing certain repetitive marketing tasks by hand each time, marketing automation software enables certain routines to be completed automatically.
Marketing Platforms and Customer Relationship Management: Products that enable merchants / brands to engage with their customers across social media channels, and execute and manage marketing campaigns. This category also includes customer relationship management tools used to improve customer communication, tracking, and overall relations.
Mobile Marketing Companies: Mobile marketing companies allow businesses to deliver ads and market products across mobile devices. Typical mobile marketing formats include text/SMS ads, mobile app ads, email ads, branded content, and others.
Search Engine Marketing Companies: Search engine marketing companies help marketers with managing and scaling their paid-search programs.
Search Engine Optimization Companies: Search engine optimization companies help websites attain higher placements on search engines’ results page, which lead to more clickthroughs and traffic. Such is accomplished by adapting websites’ content, utilizing common search keywords, increasing the number of backlinks to the website, and others.
Social Discovery: Platforms that allow for discovery of products through social sharing and location check-ins. Examples include discovery social networks for as well as platforms with integrated ecommerce functions.
Social Intelligence Companies: Social intelligence companies examine the social media interactions in order to better allow companies to identify power users and market their products.
Social Media Marketing Companies: Social media marketing companies promote brands and products across popular social media networks such as Facebook, Twitter, Google+, and others. Brands rely on social media influencers to spread the word about their products to gain buzz and web traffic.
Website Analytics: Website analytics tools measure the traffic, engagement, behavioral patterns, and other important statistics for a website. Such data is used in the improvement and optimization of the website to increase traffic and conversion rate.
We are currently tracking 1345 Marketing Technology companies in 15 categories across 51 countries, with a total of $19.7 Billion in funding. Click here to learn more about the full Marketing Technology landscape report and database.