Here is our Q2 2019 summary report on the retail technology startup sector. The following report includes a sector overview and recent activity.
How is the funding environment shaping up for retail technology in 2019? As we pass the mid-year mark, let’s see how the year-to-date metrics compare to the historical trends. The graph below shows retail technology total funding by year, stacked by quarters.
As the graphic demonstrates, retail technology has amassed $13.3B through Q1 and Q2 of this year. This amount represents 75% of the total funding in 2018, and 174% of the funding through Q2 in 2018. The top three funding events in Q2 2019 include a $1B round into Rappi, a $600M round into DoorDash, and a $575M round into Deliveroo.
A straight-line projection of the completed funding this year would result in $26.5B, which is 150% of the total 2018 funding. By the same token, a weighted quarterly average projection of 2019 funding would result in $30.6B, which exceeds the total 2018 funding by a whopping 74%. Therefore, based on the mid-year data, retail technology funding in 2019 is projected to significantly overtake the funding in 2018.
The retail technology industry has seen 3,189 investors and $85B total all time funding. Let’s analyze which retail technology categories have the most number of investors actively financing the startups. The graphic below highlights retail technology categories based on the number of investors in each category.
As the graphic demonstrates, Last Mile Logistics has the highest number of investors at 941, with Marketing Platforms following behind at 788. Last Mile Logistics companies innovate on moving goods from a local retailer to a consumer’s home. Marketing Platform companies enable merchants to execute and manage marketing campaigns. In addition, the average number of investors across all retail technology categories is 308.
This blog post examines the different components of the retail technology ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.
Marketing Platforms Is The Largest Retail Technology Category
Let’s start off by looking at the Sector Map. We have classified 1873 retail technology startups into 21 categories. They have raised $85B from 3189 investors. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.
We see that Marketing Platforms is the largest category with 271 companies. This category includes companies that enable merchants to execute and manage marketing campaigns. It also contains customer relationship management tools used to improve customer engagement. Some example companies in this category include Showpad, Sprinklr, Gainsight, and Medallia.
Let’s now look at our Innovation Quadrant to find out the funding and maturity of these categories in relation to one another.
The Established Quadrant Has the Most Retail Technology Categories
Our Innovation Quadrant divides the retail technology categories into four different quadrants.
We see that the Established quadrant has the most number of retail technology categories at 13, accounting for 62% of all retail technology categories. The Made-to-Measure Customization category has the highest average age, and the Last Mile Logistics category has the highest average funding. On the other hand, the In-Store Management category is low on both average funding and age.
For this quarter’s funding analysis, let’s examine how average funding in the retail technology sector is evolving. The graphic below shows the retail technology average funding across all deals over time by quarter.
As the graphic demonstrates, retail technology average funding deal size in Q1 2019 was at $84M, which increased by 18% from the $71M last quarter. The average funding deal size has skyrocketed in recent years, with the average funding last quarter around 11 times larger than it was 5 years ago. The top three funding events in Q1 2019 include a $1B round into Flexport, a $775M round into Takeaway.com, and a $413M round into Delhivery.
As we make our way through Q1 of 2019, let’s look back on 2018 and analyze how funding in the retail technology sector compares to previous years. The graphic below shows the total annual retail technology funding amounts over time.
As the graphic demonstrates, 2018 was a record year for retail technology funding at almost $18B. It represents a 30% increase from the previous year’s funding. In addition, retail technology funding grew at a CAGR of 43% over the past 5 years. Some of the largest funding events in 2018 include a $1.5B round for Go-Jek, a $1B round for Swiggy, and a $717M round for Huitongda.