The analyses below summarize where Retail Technology innovations are occurring.
The above map shows the number of Retail Technology startups located in different countries. The United States ranks as the top country with around 826 companies.
The above map shows the amount of total Retail Technology startup venture capital funding in different countries. The United States has the most VC funding at around $23.7B.
We are currently tracking 1487 Retail Technology companies in 22 categories across 57 countries, with a total of $33.1 Billion in funding. Click here to learn more about the full Retail Technology landscape report and database.
The above analysis summarizes the average company funding in each Retail Technology category. The Local Daily Deals category leads the sector with around $119M in average funding per company, followed by the Point of Sale Payments category with about $68M in average funding per company.
We are currently tracking 1471 Retail Technology companies in 22 categories across 57 countries, with a total of $32.8 Billion in funding. Click here to learn more about the full Retail Technology landscape report and database.
The above graph summarizes the number of Retail Technology companies founded in a certain year. 2012 ranks at the top with around 207 companies founded in that year alone. 2011 is the runner-up with 197 companies founded in that year.
We are currently tracking 1453 Retail Technology companies in 22 categories across 57 countries, with a total of $32.5 Billion in funding. Click here to learn more about the full Retail Technology landscape report and database.
The above analysis summarizes the total number of investment rounds Retail Technology investors participated in, and the number of unique Retail Technology companies funded by selected investors. Sequoia takes the lead with 56 investments and 24 companies backed, followed by R Ventures with 55 investments and 40 Retail Technology companies backed.
We are currently tracking 1,442 Retail Technology companies in 22 categories across 57 countries, with a total of $32.4 Billion in funding. Click here to learn more about the full Retail Technology landscape report and database.
The above sector map organizes the Retail Technology sector into 22 categories and shows a sampling of companies in each category.
Automated Personalization Platforms: Automated Personalization Platforms work with retailers to deliver custom ads, marketing messages, and dynamically optimize site pages for different users. Examples include platforms that allow A/B testing and platforms that tailor websites to each individual user’s specific tastes.
Coupons: Companies that focus on both traditional and digital merchant coupons.
Data and Analytics: These companies help with the acquisition, organization, and distribution of data that companies can then utilize to enhance their applications and service offerings. Includes inventory management software.
Infrastructure and Enablers: Products and tools designed to help developers increase functionality in their existing products (e.g. payment integration), create applications (e.g. mobile apps, websites), etc.
In-Store Experience: Companies that enable brick and mortar retailers to enhance the customer journey through digital engagement, mobile-first initiatives, gamification, and more.
In-Store Management: Applications that aim to improve the productivity of brick and mortar sales associates. Examples include productivity apps that track their effectiveness in-store as well as apps that provide them with insights to better do their jobs.
Last Mile Logistics: Companies that are innovating on the last phase of the supply chain, from the store/warehouse to the consumer.
Local Advertising Technology: Companies that alert the consumer of a retail product or service. The advertising models in the O2O market often center around targeted ads, real-time mobile ads, retargeting, dynamic ads based on proximity to clear inventory, ads targeted based on check-ins or social comments, and in-store up-sell ads.
Local Daily Deals: Companies that sell locally available, pre-paid vouchers for steeply discounted goods and services. This category also includes daily deal aggregators.
Local Incentives: These companies help stores increase loyalty, customer base, and revenue from both new and repeat customers through deals, local offers, discounts, frequency rewards, gamified badges, and other techniques.
Loyalty Programs: Products that provide or power a merchant’s reward / loyalty program. Examples include digital frequent shopper cards, tailored rewards based on spending, etc.
Made-to-Measure Customization: Made-to-Measure Customization companies use proprietary technologies and supply chain processes to enable shoppers to create custom goods.
Marketing Platforms and Customer Relationship Management: Products that enable merchants / brands to engage with their customers across social media channels, and execute and manage marketing campaigns. This category also includes customer relationship management tools used to improve customer communication, tracking, and overall relations.
Online to Offline Payments: Technologies and services that are changing the way we pay for goods. In addition to payment execution, this also includes companies that provide consumers with a mobile wallet (e.g. payment information, loyalty cards) or other digital storage functionality (e.g. receipts).
Physical Store Analytics and Indoor Mapping: Using sensors, cameras, and mobile devices to provide retailers more data about customer behavior in-store such as window conversion rate, customer dwell time, optimal shelf placement, and ideal store hours. These companies help retailers optimize the customer experience to increase revenue.
Point of Sale Payments: Payment companies centered around acquirers, providing physical payment solutions for brick-and-mortar businesses and organizations. Examples include mobile point-of-sales (POS) systems and POS innovations (e.g. QR code, palm scanners).
Price and Feature Comparison: Services that empower consumers to compare product prices at different outlets or compare features across similar products (e.g. scan and engage capabilities for QR codes, bar codes, or physical items to bring up product information and comparisons in real-time).
Product Recommendation: Product Recommendation companies use crowdsourced data, individual stylists, and/or automated algorithms to determine the best products for a given shopper based on their individual preferences.
Retail Augmented Reality: Companies that enable consumers to interact with products using augmented reality (e.g. virtual manipulation).
Retargeting: Retargeting companies use cookie data to follow online users and serve dynamic, relevant ads all over the web.
Search and Local Availability: The companies in this category provide the means by which consumers can search and/or compare local availability of products and prices. This includes innovations such as store-level inventory searches and local comparisons.
Social Discovery: Platforms that allow for discovery of products through social sharing and location check-ins. Examples include discovery social networks for as well as platforms with integrated ecommerce functions.
We are currently tracking 1420 Retail Technology companies in 22 categories across 57 countries, with a total of $32 Billion in funding. Click here to learn more about the full Retail Technology landscape report and database.
The above graph summarizes the number of Retail Technology companies founded in a certain year. 2012 ranks at the top with around 190 companies founded in that year alone. 2011 comes in at second, with just over 180 startups founded.
We are currently tracking 1,419 Retail Technology companies in 22 categories across 57 countries with a total of $32 Billion in funding. Click here to learn more about the full Retail Technology landscape report with database.
The following infographic summarizes Retail Technology companies’ total funding by the vintage year they were founded in. You could see that Retail Technology companies founded in 2009 and 2010 are in the lead by raising a total of $5.96 Billion funding up to date. At Venture Scanner, we are currently tracking over 997 Retail Technology companies in 24 categories across 44 countries, with a total of $19.6 Billion in funding. To see the full list of 997 Retail Technology companies, contact us using the form on www.venturescanner.com.
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