Insurance Technology Sector Overview – Q1 2019

This blog post examines the different components of the insurance technology (insurtech) ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.

Insurance Comparison/Marketplace Is The Largest Insurance Technology Category

Let’s start off by looking at the Sector Map. We have classified 1,541 insurtech startups into 14 categories. They have raised $28B from 1,447 investors. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.

Insurance Technology Logo Map
Insurance Technology Logo Map

We see that Insurance Comparison/Marketplace is the largest category with 416 companies. These companies enable consumers to compare different insurance providers or buy insurance of any kind (car to home to health). Some example companies are Goji, Policygenius, CoverHound, and Coverfox.

Let’s now look at our Innovation Quadrant to find out the funding and maturity of these categories in relation to one another.

The Pioneers Quadrant Has the Most Insurance Technology Categories

Our Innovation Quadrant divides the insurtech categories into four different quadrants.

Insurance Technology Innovation Quadrant
Insurance Technology Innovation Quadrant

We see that the Pioneers quadrant has the most number of insurtech categories at 10, accounting for 71% of all insurtech categories. The Reinsurance category has the highest average age, and the Auto Insurance category has the highest average funding. On the other hand, the P2P Insurance and Consumer Management Platforms categories are low on both average funding and age.

To learn more about our complete insurance technology dynamic report, visit us at or contact us at

Average Funding Per Insurance Technology Category

The following infographic summarizes the average funding for each Insurance Technology category to show which Insurance Technology categories are the best funded. It shows that Product Insurance is in the lead with $63.24 Million funding per company, followed by Auto Insurance with $58.95 Million per company. Please note that this data is based only on Insurance Technology companies that have publicly available funding data. We are currently tracking over 511 companies in 13 categories across 47 countries, with a total of $3.74 Billion in funding. To see the full list of 511 Insurance Technology companies, contact us using the form on

Insurance Tech Average Funding

Venture Scanner enables corporations to research, identify, and connect with the most innovative technologies and companies. We do this through a unique combination of our data, technology, and expert analysts. If you have any questions, reach out to