Retail Technology Exits by Category and by Year – Q2 2017

The following two graphs show exit activity in the Retail Technology sector. The graphics include data through February 2017.

Exit Activity by Category in Retail Technology
Exit Activity by Category in Retail Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in each Retail Technology category. The In-Store Experience category is leading the sector with 20 acquisitions and 5 IPOs, followed by the Marketing Platforms category with 21 acquisitions.

Exit Activity by Year in Retail Technology
Exit Activity by Year in Retail Technology

The above graph summarizes the number of exits (acquisitions and IPOs) in the Retail Technology sector by year. 2015 leads the sector with 48 acquisitions and 5 IPOs, followed by 2014 with 41 acquisitions and 1 IPO.

We are currently tracking 1580 Retail Technology companies in 22 categories across 56 countries, with a total of $38.6 Billion in funding. Click here to learn more about the full Retail Technology market report.

Average and Median Age by Retail Technology Category – Q1 2017

The following graph shows average and median age in the Retail Technology sector. The graphic includes data through February 2017.

Average and Median Age by Retail Tech Category
Average and Median Age by Retail Tech Category

The above graph summarizes the average age and median age of companies in each Retail Technology category. The Local Daily Deals category ranks as the most mature Retail Technology category with an average age of around 11 years and a median age of 7 years. Made to Measure Customization comes in as the second oldest category, with a average age of 10 and a median age of 7 years.

We are currently tracking 1569 Retail Technology companies in 22 categories across 57 countries, with a total of $38.5 Billion in funding. Click here to learn more about the full Retail Technology market report.

Retail Technology Companies Founded by Year – Q1 2017

The following graph shows the founding year distribution in the Retail Technology sector. The graphic includes data through February 2017.

Retail Technology Companies Founded by Year
Retail Technology Companies Founded by Year

The above graph summarizes the number of Retail Technology companies founded in a certain year. 2012 ranks at the top with around 222 companies founded in that year alone. 2011 is the runner-up with 216 companies founded in that year.

We are currently tracking 1549 Retail Technology companies in 22 categories across 57 countries, with a total of $37.6 Billion in funding. Click here to learn more about the full Retail Technology landscape report and database.

Retail Technology Company Total Funding By Vintage Year

The following infographic summarizes Retail Technology companies’ total funding by the vintage year they were founded in. You could see that Retail Technology companies founded in 2009 and 2010 are in the lead by raising a total of $5.96 Billion funding up to date. At Venture Scanner, we are currently tracking over 997 Retail Technology companies in 24 categories across 44 countries, with a total of $19.6 Billion in funding. To see the full list of 997 Retail Technology companies, contact us using the form on www.venturescanner.com.

Retail Technology Vintage Year Graph
Retail Technology Vintage Year Graph

Venture Scanner enables corporations to research, identify, and connect with the most innovative technologies and companies. We do this through a unique combination of our data, technology, and expert analysts. If you have any questions, reach out to info@venturescanner.com.

The State of Retail Technology in Six Visuals

We cover many emerging markets in the startup ecosystem. Previously, we published posts that summarized Financial Technology, Internet of ThingsBitcoin, and MarTech, and Artificial Intelligence in six visuals. This week, we do the same with Retail Technology. At this time, we are tracking 984 Retail Technology companies across 24 categories, with a combined funding amount of $18.9B. These are companies that have anything and everything to do with retail tech. To see the full list of 984 Retail Technology companies, contact us using the form on www.venturescanner.com.

The six Retail Technology visuals below help make sense of this dynamic market:

  1. Market Overview: Breakdown of Retail Technology into categories.
  2. Number of Companies Per Category: Bar graph summarizing the number of companies in each Retail Technology category.
  3. Average Funding By Category: Bar graph summarizing average company funding per Retail Technology category.
  4. Venture Funding in Retail Technology: Graph comparing total venture funding in Retail Technology to the number of companies in each category.
  5. Global Breakdown of Retail Technology: Heat map indicating where Retail Technology companies exist.
  6. Median Age of Retail Technology Categories: Bar graph of each Retail Technology category by median age.

1. Retail Technology Market Overview

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See the breakdown in sector funding and the most updated market information at http://insights.venturescanner.com/venture-scanner-sector-maps/.

Local Daily Deals: Companies that sell locally available, pre-paid vouchers for steeply discounted goods and services. This category also includes daily deal aggregators.

Last Mile Logistics: Companies that are innovating on the last phase of the supply chain, from the store/warehouse to the consumer.

Social Discovery: This category includes companies that allow for discovery through location check-ins and social sharing of ideas, products, companies, brands, etc.

Point of Sale 2.0: New point-of-sale solutions that create frictionless consumer transaction experiences and also enable retailers to collect data about their customers that can be leveraged for marketing and CRM purposes.

Local Incentives: These companies help stores increase loyalty, customer base, and revenue from both new and repeat customers through deals, local offers, discounts, frequency rewards, gamified badges, and other techniques.

Online to Offline Payments: Technologies and services that are changing the way we pay for goods. In addition to payment execution, this also includes companies that provide consumers with a mobile wallet (e.g. payment information, loyalty cards) or other digital storage functionality (e.g. receipts).

Automated Personalization Platforms: Automated Personalization Platforms work with customers (e.g. retailers) to deliver custom ads, marketing messages, and dynamically optimize site pages for different users.

Loyalty Programs: Products that provide or power a merchant’s reward / loyalty program. Examples include digital frequent shopper cards, tailored rewards based on spending, etc.

Marketing Platforms and CRM: Products that enable merchants / brands to engage with their customers across social media channels, and execute and manage marketing campaigns. This category also includes customer relationship management tools used to improve customer communication, tracking, and overall relations.

Coupons: Companies that focus on both traditional and digital merchant coupons.

Gift Cards: This category includes both physical and digital stored-value and prepaid cards.

Retargeting: Retargeting companies use cookie data to follow online users and serve dynamic, relevant ads all over the web.

Product Recommendation: Product Recommendation companies use crowdsourced data, individual stylists, and/or automated algorithms to determine the best products for a given shopper based on their individual preferences.

Infrastructure and Enablers: Products and tools designed to help developers increase functionality in their existing products (e.g. payment integration), create applications (e.g. mobile apps, websites), etc .

Data and Analytics: These companies help with the acquisition, organization, and distribution of data that companies can then utilize to enhance their applications and service offerings.

Physical Store Analytics and Indoor Mapping: Using sensors, cameras, and mobile devices to provide retailers more data about customer behavior in-store such as window conversion rate, customer dwell time, optimal shelf placement, and ideal store hours. These companies help retailers optimize the customer experience to increase revenue.

In-store Personalization: In-store Personalization providers use physical inputs (e.g. video feeds, beacons, CRM) to customize content that can be delivered via mobile devices, social media, and other similar channels.

In-store Experience: Companies that enable brick and mortar retailers to enhance the customer journey through digital engagement, mobile-first initiatives, gamification, and more.

Search and Local Availability: The companies in this category provide the means by which consumers can search and/or compare local availability of products and prices. This includes innovations such as store-level inventory searches and local comparisons.

Local Advertising Technology: Companies that alert the consumer of a retail product or service. The advertising models in the O2O market often center around targeted ads, real-time mobile ads, retargeting, dynamic ads based on proximity to clear inventory, ads targeted based on check-ins or social comments, and in-store up-sell ads.

Made-to-Measure Customization: Made-to-Measure Customization companies use proprietary technologies and supply chain processes to enable shoppers to create custom goods.

Retail IoT: This category covers physical devices that have a retail application (e.g. beacons).

Price and Feature Comparison: Services that empower consumers to compare product prices at different outlets or compare features across similar products (e.g. scan and engage capabilities for QR codes, bar codes, or physical items to bring up product information and comparisons in real-time).

Retail Augmented Reality: Companies that enable consumers to interact with products using augmented reality (e.g. virtual manipulation).

2. Number of Companies Per Category

retail2

The bar graph above summarizes the number of companies in each Retail Technology category to show which are dominating the current market. Currently, the “Deals and Rewards” category is leading the way with a total of 276 companies, followed by “Retail Payments” with 130 companies.

3. Average Funding By Category

retail3

The bar graph above summarizes the average company funding per Retail Technology category. Here, the “Last Mile Logistics” category leads the way with an average of $62.2M per funded company. Top companies in Last Mile Logistics today include Instacart, Shyp, and Delivery Hero. Following Last Mile is the “Content Discovery” category with average funding of $53.2M in funding per company.

4. Venture Investing in Retail Technology

retail4

The graph above compares total venture funding in Retail Technology to the number of companies in each category. The data suggests that the “Last Mile Logistics” and the “Content Discovery” categories have the most traction.

5. Global Breakdown of Retail Technology

retail5

The following infographic is an updated heat map indicating where Retail Technology startups exist across 44 countries. Currently, the United States is leading the way with 550 companies. The United Kingdom is in second with 53 companies followed by Canada with 30.

6. Median Age of Retail Technology Categories

retail6

The bar graph above summarizes Retail Technology by median age of category. The “Personalization Platforms,” “AdTech,” “Made to Measure,” and “Price Comparison Tools” categories have the highest median age at 6 years. The youngest categories are “Last Mile Logistics” and “Retail IoT” with 3 years.

As Retail Technology continues to develop, so too will its moving parts. We hope this post provides some big picture clarity on this booming industry.

Venture Scanner enables corporations to research, identify, and connect with the most innovative technologies and companies. We do this through a unique combination of our data, technology, and expert analysts. If you have any questions, reach out to info@venturescanner.com.

Company Spotlight: Piwik PRO

Marketeers and CMOs at various brands and businesses often face the problem of finding effective tools to track and analyze their customer analytics. Doing so could enable them to derive significant insights from customer behavior to attract new customers and engage existing ones. They could also be looking for an analytics tool that’s fully customizable to their needs and offers more privacy control over their data. One of the tools that provides such comprehensive capabilities is the website analytics company Piwik PRO (http://piwik.pro), which I examined this week to determine its market position.

Founded in Poland in 2007, Piwik PRO offers cloud and enterprise analytics on top of its open-source analytics platform. Some of its clients include Netflix, ALDI Group, HP, the government of the Netherlands, and Lufthansa Systems. Its CEO Maciej Zawadzinski said that their target customers are CIOs of sizeable organizations, developers at emerging tech companies, and government IT departments.

Piwik screenshot

Piwik’s open analytics platform offers comprehensive web and eCommerce analytics functionalities such as visitor metrics analysis, a customizable dashboard, real-time data updates, and goal conversion tracking. In addition, it also provides extra plugins developed by its community such as treemap visualizations, bot trackers, and referrer managers. Marketeers and CMOs at brands could use Piwik to analyze their visitor demographics and optimize the user experience based on such insights to increase traffic and revenue.

In addition, marketeers could integrate Piwik into their eCommerce software to analyze customer ordering trends, conversion rates, average order values and detailed product statistics. They could use Piwik eCommerce analytics to see which products are most popular and use the data to design marketing campaigns on popular products to attract new customer groups in new markets. Decisions on special offers can also be based on Piwik eCommerce analytics on products which attract a lot of search traffic but lead to minimal conversions, as this can engage existing customers more effectively and boost sales.

Piwik PRO offers two premium products. Piwik Cloud provides secure cloud hosting service for clients who don’t want to host their analytics platform on their own servers. Piwik Enterprise enables businesses to host the Piwik platform on their own infrastructure so that they could maintain full control over the analytics data and customize Piwik to suit their individual needs. These features give marketeers the option of hosting their analytics platform in the cloud or on their servers, as well as additional flexibility in capability and privacy in data.

Piwik PRO’s competitors include other website analytics companies such as Google Analytics, WebTrends, MixPanel, and KISSmetrics. Zawadzinski said Piwik differentiates from their main competitor Google Analytics primarily in their open source technology and advanced privacy features. Unlike Google Analytics, Piwik is an open source, fully customizable, and community-driven platform where users can develop extra plugins to tailor the product to their needs and browse to find new plugins developed by other community members.

Piwik has achieved some impressive milestones this year including reaching 1.9M downloads, becoming available in more than 53 languages and active on more than 1.1M websites. Looking forward, Zawadzinski said that they are seeing strong demand from marketeers for flexible open source analytics platforms and an alternative to Google Analytics which protects their privacy. He summarizes that “as business and public concern about data ownership and privacy continues to amplify, we expect to see more businesses turning to privacy-friendly products, including Piwik PRO.”

For more insights on the companies in the marketing automation sector, subscribe to my Marketing Automation scan on Venture Scanner.

Dong