This blog post examines the different components of the retail technology ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.
Marketing Platforms Is The Largest Retail Technology Category
Let’s start off by looking at the Sector Map. We have classified 1873 retail technology startups into 21 categories. They have raised $85B from 3189 investors. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.
We see that Marketing Platforms is the largest category with 271 companies. This category includes companies that enable merchants to execute and manage marketing campaigns. It also contains customer relationship management tools used to improve customer engagement. Some example companies in this category include Showpad, Sprinklr, Gainsight, and Medallia.
Let’s now look at our Innovation Quadrant to find out the funding and maturity of these categories in relation to one another.
The Established Quadrant Has the Most Retail Technology Categories
Our Innovation Quadrant divides the retail technology categories into four different quadrants.
We see that the Established quadrant has the most number of retail technology categories at 13, accounting for 62% of all retail technology categories. The Made-to-Measure Customization category has the highest average age, and the Last Mile Logistics category has the highest average funding. On the other hand, the In-Store Management category is low on both average funding and age.
For this quarter’s funding analysis, let’s examine how average funding in the retail technology sector is evolving. The graphic below shows the retail technology average funding across all deals over time by quarter.
As the graphic demonstrates, retail technology average funding deal size in Q1 2019 was at $84M, which increased by 18% from the $71M last quarter. The average funding deal size has skyrocketed in recent years, with the average funding last quarter around 11 times larger than it was 5 years ago. The top three funding events in Q1 2019 include a $1B round into Flexport, a $775M round into Takeaway.com, and a $413M round into Delhivery.
As we make our way through Q1 of 2019, let’s look back on 2018 and analyze how funding in the retail technology sector compares to previous years. The graphic below shows the total annual retail technology funding amounts over time.
As the graphic demonstrates, 2018 was a record year for retail technology funding at almost $18B. It represents a 30% increase from the previous year’s funding. In addition, retail technology funding grew at a CAGR of 43% over the past 5 years. Some of the largest funding events in 2018 include a $1.5B round for Go-Jek, a $1B round for Swiggy, and a $717M round for Huitongda.
The retail technology industry has seen $82B in total all time funding. Let’s now examine the investors financing the retail technology sector and identify the most active firms.
The graphic below highlights retail technology investors based on the number of investments made in the sector. If an investor participates in two investment rounds in the same company (such as a Series A and Series B), that would qualify as two investments for this analysis.
As the graphic demonstrates, 500 Startups has made the most investments in the retail technology sector with 92 investments. Y Combinator follows with 85 investments. Examples of companies that 500 Startups has invested in include Carousell, Goldbelly, Womply, and ToutApp. The two CVCs rounding out the list include GV and Intel Capital.