Retail Technology Sector Overview – Q1 2019

This blog post examines the different components of the retail technology ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.

Marketing Platforms Is The Largest Retail Technology Category

Let’s start off by looking at the Sector Map. We have classified 1873 retail technology startups into 21 categories. They have raised $85B from 3189 investors. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.

Retail Technology Logo Map
Retail Technology Logo Map

We see that Marketing Platforms is the largest category with 271 companies. This category includes companies that enable merchants to execute and manage marketing campaigns. It also contains customer relationship management tools used to improve customer engagement. Some example companies in this category include Showpad, Sprinklr, Gainsight, and Medallia.

Let’s now look at our Innovation Quadrant to find out the funding and maturity of these categories in relation to one another.

The Established Quadrant Has the Most Retail Technology Categories

Our Innovation Quadrant divides the retail technology categories into four different quadrants.

Retail Technology Innovation Quadrant
Retail Technology Innovation Quadrant

We see that the Established quadrant has the most number of retail technology categories at 13, accounting for 62% of all retail technology categories. The Made-to-Measure Customization category has the highest average age, and the Last Mile Logistics category has the highest average funding. On the other hand, the In-Store Management category is low on both average funding and age.

To learn more about our complete retail technology dynamic report, visit us at or contact us at

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