Financial Technology Sector Overview – Q1 2019

This blog post examines the different components of the financial technology (fintech) ecosystem. We will illustrate what the categories of innovation are and which categories have the most companies. We will also compare the categories in terms of their funding and maturity.

Consumer Lending Is The Largest Financial Technology Category

Let’s start off by looking at the Sector Map. We have classified 2,665 fintech startups into 16 categories. They have raised $142B from 3,996 investors. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies in each category.

Financial Technology Logo Map
Financial Technology Logo Map

We see that Consumer Lending is the largest category with 358 companies. These companies offer new ways for consumers to obtain personal loans and have their credit risks assessed. They include peer-to-peer lending, micro-financing, big data analytics, and consumer credit scoring services. Some example companies are SoFi, CommonBond, Avant, and Lufax.

Let’s now look at our Innovation Quadrant to find out the funding and maturity of these categories in relation to one another.

The Pioneers Quadrant Has the Most Financial Technology Categories

Our Innovation Quadrant divides the fintech categories into four different quadrants.

Financial Technology Innovation Quadrant
Financial Technology Innovation Quadrant

We see that the Pioneers quadrant has the most number of fintech categories at 11, accounting for 69% of all fintech categories. The Payments Backend category has the highest average age, and the Consumer Payments category has the highest average funding. On the other hand, the Crowdfunding and Equity Financing categories are low on both average funding and age.

To learn more about our complete financial technology dynamic report, visit us at or contact us at

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