The following graphs highlight venture investing trends into the Marketing Technology sector. The graphics include data through May 2017.
The above graph compares the total venture funding in each Martech category to the number of companies in the category. The Marketing Platforms category leads in venture funding at over $7B. The Social Media Marketing category leads in the number of startups, coming in at roughly 250.
The above analysis summarizes the average company funding in each Martech category. The Social Discovery category leads the sector with just over $50M in average funding per company, followed by the Marketing Platforms and Marketing Analytics categories.
We are currently tracking 1,648 Martech companies in 15 categories across 58 countries, with a total of $28B in funding. Click here to learn more about the full Marketing Technology market report.