We cover many emerging markets in the startup ecosystem. Previously, we published a post that summarized Financial Technology in Six Visuals. This week, we do the same with Internet of Things (IoT). At this time, we are tracking 813 IoT companies across 16 categories, with a combined funding amount of $6.86B. To see the full list of 813 IoT companies, contact us using the form on www.venturescanner.com.
The six IoT visuals below help make sense of this dynamic market:
- Market Overview: Breakdown of IoT into categories.
- Number of Companies Per Category: Bar graph summarizing the number of companies in each IoT category.
- Average Funding By Category: Bar graph summarizing average company funding per IoT category.
- Venture Funding in IoT: Graph comparing total venture funding in IoT to the number of companies in each category.
- Global Breakdown of IoT: Heat map indicating where IoT exist.
- Median Age of IoT Categories: Bar graph of each IoT category by median age.
1. IoT Market Overview
In order to organize IoT we broke it down into 16 distinct categories listed below. The logos in the above image do not show all 813 logos.
Home: Internet of Things focused on residential segment. Solutions include home security, automation, energy management, etc.
User Interface: Hardware that offers new ways to view and/or control digital devices and applications.
Lifestyle and Entertainment: Hobby and lifestyle segments such as music, gardening, cooking, pet care, etc.
City and Infrastructure: Smart City and Infrastructure verticals.
Platforms and Components: Platforms that enable machine to machine (M2M) communication.
Fitness: Personal fitness and wellness solutions.
Health Care: Consumer and/or at-home health care solutions.
Automotive: M2M in the automotive industry.
Toys: Products aimed at the kids market.
Agriculture: Companies that enhance productivity of the agricultural and farming industries.
Enterprise: IoT focusing on enterprise applications.
Smart Watches: Devices in wristwatch form that include built-in sensors and connectivity.
Tags and Trackers: Small wireless tags used to locate and find things by attaching them to smartphones and personal items.
Jewelry: IoT that puts fashion first. These devices offer features such as notifications for calls and messages, personal security, etc.
Retail: Physical devices that have retail applications (e.g. beacons).
2. Number of Companies Per Category
The bar graph above summarizes the number of companies in each IoT category to show which are dominating the current market. Currently, IoT Home is leading the way, following by IoT Health Care and IoT Fitness.
3. Average Funding By Category
The bar graph above summarizes the average company funding per IoT category. The average funding in IoT User Interface companies is more than double that of IoT Platform & Component companies.
4. Venture Investing in IoT
The graph above compares total venture funding in IoT to the number of companies in each category. As you can see, User Interface and City + Infrastructure have the most funding as compared to number of companies.
5. Global Breakdown of IoT
Our updated heat map indicates where IoT startups exist across 54 countries. Currently, the United States is leading the way with 551 companies. The United Kingdom is in second with 40 companies, and Canada is in third with 37. The cities leading the pack are San Francisco with 109 companies, New York with 26, and London with 22.
6. Median Age of IoT Categories
The bar graph above summarizes IoT by median age of category. Of all IoT categories, City + Infrastructure currently has the highest median at 8 years while Retail, Auto, and Watches + Jewelry have the lowest median at 3 years.
As IoT continues to develop, so too will its moving parts. We hope this post provides some big picture clarity on this booming industry.
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