The marketing automation sector has seen some significant growth over 2014 and into the new year as well. We are currently tracking over 785 companies in 13 categories across 36 countries, with a total of $8.02B in funding. To see the full list of companies, contact us using the form on www.venturescanner.com.
Some of the more recent trends we’re seeing in the sector include:
The growth of content marketing companies–Content marketing is quickly replacing advertising as a more effective and genuine way of reaching and converting potential customers. Big players in this space are helping corporations with every part of their content marketing efforts from content planning and content creation to content publishing and content promotion. Content marketing company Contently has raised a $9M Series B in 2014 from Lightbank and Sigma West. Taboola, a content discovery tool that delivers sponsored content recommendations on top publisher websites, has raised a $117M Series E in early 2015. We are expecting this trend to continue as more content marketing companies diversify in function and increase in revenue.
The rise of mobile marketing companies–More and more marketing automation companies are going mobile as they begin to realize that most of their potential customers are dominating that space. Instead of just incorporating mobile-friendly capabilities, more companies are making mobile the central focus of their marketing efforts. InMobi, a leading mobile advertising company, has raised a $5M round in Dec 2014 from SoftBank Capital. Tune, which helps marketers coordinate advertising across desktop and mobile, has raised a $27M Series B in Jan 2015. It is likely that we will continue to see such trends of growth in mobile marketing companies as we progress through 2015.
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